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Why India’s Top Chefs Recommend Emami Healthy & Tasty!

When it comes to cooking traditional Indian dishes, the choice of mustard oil can significantly influence the flavour and aroma of the food. Among the various options available, Emami Healthy & Tasty Kachchi Ghani Mustard Oil stands out, especially when it comes to transparency and consumer trust.

Emami Healthy & Tasty Kachchi Ghani Mustard Oil goes beyond just adding a nostalgic touch to your meals. It's a versatile cooking oil packed with health benefits, making it a perfect partner in your journey towards healthy and flavourful cooking.

Let's see why top Indian chefs like Masterchef Pankaj Bhadouria, celebrity chef Ranveer Brar, and gourmet Vicky Ratnani recommend this brand.

A Chef's Perspective: Why Transparency Matters

In the culinary world, details matter. Every ingredient contributes to the final dish, and for chefs, knowing these details can make all the difference. This is particularly true for mustard oil, where the "jhanjh" or pungency level defines its unique character. Despite its importance, most mustard oil brands do not disclose this information. This lack of transparency leaves consumers guessing and chefs experimenting blindly to achieve the desired flavour.

Emami Healthy & Tasty breaks this mould by providing full transparency about the pungency levels of their Kachchi Ghani Mustard Oil. This transparency is not just a marketing gimmick; it’s a commitment to quality and consumer education, in line with a consumer education initiative Label Dekho India, as launched by Emami Healthy & Tasty.

MasterChef Pankaj Bhadouria: Aapki Pasandida Jhanjh Swaad Anusaar

MasterChef Pankaj Bhadouria, a culinary maestro known for her expertise in Indian cuisine, shares a similar sentiment. Her endorsement of Emami Healthy & Tasty Kachchi Ghani Mustard Oil is rooted in her appreciation for the brand's full transparency. "Kya aapka sarson tel ka brand aapko uski jhanjh ki matra batata hai? Kabhi kisi ne pack pe jhanjh ki matra likhi hai kya - nahi na? Kabhi socha aisa kyun, aisa kya chupana chah rahe hain woh log?"

Pankaj's questions resonate with many consumers who wonder why other brands do not disclose such crucial information. She is impressed that Emami Healthy & Tasty is breaking this norm, providing complete transparency about the jhanjh levels. This move aligns with her philosophy of using quality ingredients that one can trust.

She encourages everyone to adopt this practice: "Ab pack pe jhanjh number dekh ke sarson tel khareedne ki aadat daal lein kyunki India main pehli baar, Emami healthy and tasty leke aaya hai aapki pasandida jhanjh, aapke swaad anusaar." For Pankaj, this isn't just about choosing a brand; it's about making an informed choice that enhances the culinary experience.


Celebrity Chef Ranveer Brar: Jaisi Pasand, Waisi Jhanjh

Chef Ranveer Brar is a household name, known for his deep understanding of Indian cuisine and his passion for authentic flavours. For him, the jhanjh of mustard oil is its defining feature. As he explains, "Sarson ke tel ki jhanjh hoti hai uski asli pehchaan, kisi ko zyada jhanjh pasand hai toh kisi ko kam - par iss jhanjh ki sahi parakh kya hai? Kabhi kisi brand ne bataya hi nahi, na pack pe likha toh na kabhi bataya. Aisa kyun?"

Ranveer's frustration is evident. For years, he, like many chefs and home cooks, had to rely on guesswork to determine the pungency of mustard oil. This guesswork can lead to inconsistency in dishes, something no chef appreciates. Emami Healthy & Tasty addresses this issue head-on by offering mustard oil in three distinct pungency levels: Mild/Regular (.24), Strong (.30), and Super Strong (.36). This allows chefs and consumers alike to select their preferred jhanjh, ensuring consistent results in every dish.

Ranveer enthusiastically endorsed this move: "Jaisi pasand, waisi jhanjh - ab Sarson tel pack par jhanjh number dekh ke khareedne ki aadat daal lijiye." This level of clarity and choice empowers both professional chefs and home cooks to elevate their culinary creations with precision.

Gourmet Chef Vicky Ratnani: Most Trusted Brand of India

For Chef Vicky Ratnani, known for his innovative cooking style and vibrant personality, the choice of mustard oil is critical. He values the ability to make informed decisions about the ingredients he uses. Vicky's endorsement of Emami Healthy & Tasty stems from this brand’s commitment to transparency.

"Does your mustard oil tell you its pungency level - No, right? Mine does because my preferred choice of brand is the most trusted brand of India- Emami Healthy & Tasty," he asserts. Vicky highlights a significant gap in the market - the lack of information about the pungency of mustard oil. Emami Healthy & Tasty fills this gap, giving consumers the power to choose the mustard oil that suits their palate.

Chef Vicky Ratnani is particularly excited about the three pungency variants: Mild/Regular, Strong, and Super Strong. "Now you can choose the mustard oil as per your preference, check the pack for pungency level before buying mustard oil. Switch to Emami Healthy and Tasty!" he advises. This recommendation is not just about the oil itself, but about making a shift towards informed and conscious cooking.

Emami Healthy & Tasty: Setting a New Standard

Emami Healthy & Tasty Kachchi Ghani Mustard Oil stands out in the crowded market of mustard oils for several reasons:

  1. Transparency in Pungency Levels: Emami is the only brand that transparently writes the pungency number on its pack, allowing consumers to choose the right mustard oil based on their preference.

  2. Variety of Options: Emami offers its Kachchi Ghani Mustard Oil in three pungency levels - Mild/Regular (.24), Strong (.30), and Super Strong (.36). This variety ensures that every consumer can find their preferred jhanjh.

  3. Trusted by Top Chefs: Renowned chefs like Pankaj Bhadouria, Ranveer Brar, and Vicky Ratnani recommend Emami Healthy & Tasty for its quality and transparency.

What Is Mustard Oil Jhanjh?

For those unfamiliar with the meaning of Mustard Oil "jhanjh," we want to inform you that it refers to the pungency or sharpness of mustard oil. It is a critical factor in determining the flavour profile of the oil and, consequently, the dishes prepared with it. Emami Healthy & Tasty has demystified this aspect by clearly labelling the jhanjh levels, allowing consumers to choose the mustard oil that best suits their taste preferences.

How to Choose the Right Mustard Oil for Your Kitchen?

When choosing the best mustard oil for kitchen, consider the following factors:

  1. Pungency Level: Check the pack for the jhanjh number to ensure it matches your preference. Emami Healthy & Tasty offers Mild (.24), Strong (.30), and Super Strong (.36) variants.

  2. FSSAI Approval: Ensure the oil is FSSAI approved for safety and quality assurance.

  3. Brand Reputation: Choose a brand that is trusted by top chefs and known for its quality, like Emami Healthy & Tasty.

Emami Healthy & Tasty Kachchi Ghani Mustard Oil is not just a product; it's a legacy of quality and trust as a good sarson tel in India. The brand's commitment to transparency and excellence has made it a favourite among consumers and chefs alike. When you choose Emami Healthy & Tasty, you are not just buying mustard oil; you are investing in a product that prioritises your health, taste preferences, and cooking experience.

The Best Mustard Oil to Buy

When considering the best mustard oil to buy, Emami Healthy & Tasty should be at the top of your list. The brand's dedication to transparency, quality, and consumer satisfaction makes it the ideal choice for your kitchen. Whether you are a professional chef or a home cook, Emami Healthy & Tasty Kachchi Ghani Mustard Oil ensures that you have the best ingredients for your culinary creations.

Switch to Emami Healthy & Tasty and experience the difference in your cooking. With the power to choose your preferred level of pungency and the assurance of FSSAI approval, you can enjoy delicious and flavorful meals every time. As Chef Pankaj Bhadouria says, "Ab pack pe jhanjh number dekh ke sarson tel khareedne ki aadat daal lein," because now, India has the right to choose its own jhanjh.


In the quest for the best sarson oil in India, Emami Healthy & Tasty Kachchi Ghani Mustard Oil emerges as a top contender. Its commitment to transparency, variety of pungency levels, and endorsement by renowned chefs make it the best kacchi ghani sarso oil to buy for your kitchen. Whether you're cooking a traditional dish or experimenting with new recipes, Emami Healthy & Tasty ensures you have the right jhanjh to elevate your culinary creations.

So next time you wonder, "Which is the best sarson oil?" or "Which brand mustard oil to use?", remember the choice is clear. Emami Healthy & Tasty Kachchi Ghani Mustard Oil is the answer, trusted by the top chefs of India. This is the top Indian Sarso Oil company and doesn't just provide mustard oil; it offers a promise of quality, transparency, and culinary excellence. Make the switch today and let your dishes shine with the authentic jhanjh of Emami Healthy & Tasty.

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