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Jhanjh ke 3 avtaar

Ab wahi Jhanjh, wahi swaad, har baar!

Desh Ne Bola, Humne Suna!

SURVEY RESULT  01

85% of the users are

not aware of the level of pungency

SURVEY RESULT  02

75% of the users

would want to know the

level of pungency

SURVEY RESULT 03

90% of the users are very likely to try a brand that informs pungency level on its pack

SURVEY RESULT 04

Pungency plays an important role in cooked food and preference marker

SURVEY RESULT 05

Aroma of cooking oil plays an important role in elevating food experiences

JHANJH KITNA HAI?

Survey: No info on mustard oil pungency level

TNN/Dec 11, 2023, 08:20 IST

Kolkata: North and eastern India, the markets that predominantly use mustard oil are not aware of the pungency level of the edible oil variety.

A survey conducted by NFX Digital across major mustard oil markets of North and East India reveals an information gap among consumers regarding the pungency level of
mustard oil.

Around 85% of respondents were unaware of the pungency level, while 91% of users were 'very likely' to try a mustard oil brand that provides clear information regarding it's pungency level on the packaging.

Pesh Hai, Jhanjh Ke 3 Avtaar!

A pungency level of 0.24, this is for the mustard lovers who prefer a gentle, yet distinctive taste and aroma.

MILD

A pungency of 0.30, this is for those who prefer robust and rich flavors.

STRONG

For the first time in India, introducing the mustard oil with the strongest pungency level of 0.36 with intense aroma and fiery flavors.

SUPER STRONG
Available at your nearest kirana store and all leading ecommerce platforms
Available at your nearest kirana store and all leading ecommerce platforms
Available at your nearest kirana store and all leading ecommerce platforms
Available at your nearest kirana store and all leading ecommerce platforms

Survey In Partnership With

SURVEY RESULT  01

85% of the users are

not aware of the level of pungency

SURVEY RESULT  02

75% of the users

would want to know the

level of pungency

SURVEY RESULT 03

90% of the users are very likely to try a brand that informs pungency level on its pack

SURVEY RESULT 04

Pungency plays an important role in cooked food and preference marker

SURVEY RESULT 05

Aroma of cooking oil plays an important role in elevating food experiences

Janta ki Awaz!

Pesh Hai, Jhanjh Ke 3 Avtaar!

For the first time in India, introducing the mustard oil with the strongest pungency level of 0.36 with intense aroma and fiery flavors.

SUPER STRONG

A pungency of 0.30, this is for those who prefer robust and rich flavors.

STRONG

A pungency level of 0.24, this is for the mustard lovers who prefer a gentle, yet distinctive taste and aroma. 

MILD
Available at your nearest kirana store and all leading ecommerce platforms
Available at your nearest kirana store and all leading ecommerce platforms
Available at your nearest kirana store and all leading ecommerce platforms
Available at your nearest kirana store and all leading ecommerce platforms
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