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Label Dekho India: Identifying Authentic Mustard Oil in the Market

Mustard oil has been actively used in Indian kitchens for several generations. Its strong odour, aroma and excellent taste flavor make any curry or dal much more interesting. However, as the issue of adulteration grows, how can one be sure that they are using authentic mustard oil in their dishes?

At Emami Healthy & Tasty, our specialists understand the dilemma our customers face. We believe that each Indian family has the right to enjoy authentic mustard oil and provide the necessary level of transparency.

This post discusses how to distinguish authentic mustard oil from its adulterated version or the basic aspects to look for when choosing your brand, and much more!

The Power of Pungency: Choosing Your Jhanjh

The magic of “Sarson ka Tel” lies in its unique flavour profile, characterised by a distinct pungency often referred to as "Jhanjh" in Hindi. This pungency is what sets mustard oil apart from other cooking oils, adding a depth of character and a pleasing heat to your dishes. But the beauty lies in the fact that not everyone craves the same level of "Jhanjh."

Here at Emami Healthy & Tasty Kachchi Ghani Mustard Oil, we understand that taste preferences are personal. That's why we offer a spectrum of pungency levels to cater to every palate:

  • Mild/ Regular (.24): This option is perfect for those who are new to mustard oil or prefer a subtle touch. The mild pungency gently enhances the flavour of your dishes without overpowering them. Imagine a light drizzle on a plate of Saag, adding a touch of warmth without masking the delicate flavours of the greens.

  • Strong (.30): This is the most popular choice, offering a balanced pungency that elevates the taste of everyday curries and dals. It's the familiar "Jhanjh" that evokes memories of home-cooked meals. Think of a perfectly tempered Tadka for your Dahi Kadhi, where the mustard oil releases its aroma, blending seamlessly with the spices to create a truly comforting flavour.

  • Super Strong (.36): Calling all spice enthusiasts! This pungency level is for those who crave a bold, assertive mustard oil experience. It adds a distinct punch to your culinary creations, perfect for dishes like Bengali Aloo Posto or a fiery Pork Vindaloo. The robust "Jhanjh" takes centre stage, complementing the other ingredients and creating a truly dynamic flavour profile.

How to Choose Your Jhanjh?

With Emami Healthy & Tasty Kachchi Ghani Mustard Oil, you have the freedom to explore the world of mustard oil flavours. Experiment with different pungency levels to discover what resonates with your taste buds. Here are some ideas to get you started:

Mild (.24)/ Regular : The Subtle

For those who prefer a milder mustard experience, our .24 pungency level is the perfect choice. This delicate oil retains the essence of mustard oil without overpowering the other ingredients in your dish. It complements subtler flavours beautifully, making it ideal for:

  • Light curries and dals: Think of Moong Dal Tadka or a comforting bowl of Tomato Saar. The mild pungency gently enhances the base flavours without dominating the palate.

  • Seafood dishes: The delicate mustard notes pair wonderfully with the natural sweetness of fish and prawns. Try it in a Macher Malaikari or a Chemeen Curry.

  • Vegetable stir-fries: A touch of mild mustard oil adds a unique depth to stir-fried vegetables, complementing their freshness without overpowering their natural flavours.

Strong (.30): The Balanced

The .30 pungency level is the heart and soul of Emami Healthy & Tasty Kachchi Ghani Mustard Oil. It strikes the perfect balance between pungency and flavour, making it the ideal choice for everyday cooking. This Sarson ka Tel elevates a wide range of dishes:

  • Classic curries: From a comforting Aloo Gobi to a fiery Rogan Josh, the .30 pungency adds a depth of flavour and a characteristic mustard aroma that defines these beloved Indian curries.

  • Tadkas: Tempering your dals and vegetables with this pungency level takes them to a whole new level. The mustard oil adds a welcome kick, enhancing the overall taste profile.

  • Pickles: This pungency is perfect for chutneys and pickles that are meant to accompany a meal rather than be the star of the show. It adds a strong desired mustard oil pungent taste to your pickles.

Super Strong (.36): The Bold

For those who love the assertive, robust flavour of mustard oil, the .36 pungency level is a revelation. It's a bold choice for experienced mustard oil enthusiasts and adds a distinct punch to your culinary creations:

  • Rich and flavorful curries: This pungency is a match made in heaven for dishes like Bengali Mustard Fish Curry (Sorshe Ilish) or a North Indian Keema Matar. It complements the richness of the ingredients and adds an unmistakable mustard punch.

  • Extra pungent pickles: This pungency level is ideal for creating pickles with a strong mustard character, perfect for those who enjoy a bold and spicy flavour profile.

  • Regional specialties: Many regional Indian cuisines, like those from Andhra Pradesh and parts of Rajasthan, traditionally use strong mustard oil. The .36 pungency allows you to recreate these authentic flavours in your own kitchen.

The Truth Lies on the Label: How to Understand Mustard Oil Packaging?

The label on a mustard oil bottle is your window into its authenticity. Here's what you should look for on an Kachchi Ghani Oil pack, and what it signifies:

  • Brand Name and Logo: A reputed brand like Emami Healthy & Tasty ensures a commitment to quality and purity.

  • Type of Mustard Oil: Look for "Kacchi Ghani" which signifies the traditional method of extraction preserving the oil's natural goodness.

  • PU Number: This is where Emami makes a difference. We are the only brand in the market to transparently display the Pungency Levels/ Unit (PU) number on our pack. The PU number indicates the exact pungency level of the oil, allowing you to make an informed choice based on your preference.

  • Ingredients: The label should clearly state "Mustard Oil" as the only ingredient.

  • Nutritional Information: Look for details about the oil's fat content, Omega-3 and Omega-6 fatty acids, and other essential nutrients like vitamins.

  • Manufacturing and Expiry Dates: These ensure you're consuming fresh, high-quality oil.

  • Customer Care Information: A reliable brand will provide easy-to-access contact details for any queries you may have.

How to Shop for Authentic Oils in the Mustard Oil Market?

With the knowledge of pungency levels and the importance of label reading, you're well on your way to identifying authentic mustard oil. Here are some practical tips to put this knowledge into action when shopping:

1. Embrace Transparency:

  • Look for brands that proudly display the Pungency number on their packaging. This, like Emami Healthy & Tasty Kachchi Ghani Mustard Oil, allows you to choose the exact pungency level you desire and ensures transparency about the oil's strength.

2. Become a Label Detective:

  • Don't shy away from scrutinising the label. Look for details like Pungency levels, ensuring no additives or blends are present.

  • Check for certifications like the FSSAI mark in India, which signifies adherence to food safety regulations.

3. Trust the "Kacchi Ghani" Promise:

  • Opt for brands that use the traditional "Kacchi Ghani'' extraction method. This process, like the one used in Emami Healthy & Tasty Kachchi Ghani Mustard Oil, preserves the oil's natural flavour and goodness.

4. Colour and Clarity:

  • Authentic mustard oil typically has a rich, golden-yellow colour. Avoid oils that appear pale or cloudy, as this could indicate adulteration or poor quality.

5. Unleash Your Senses:

  • Give the oil a quick sniff! Fresh, pure mustard oil has a pungent, characteristic aroma. If the oil has a weak or unpleasant smell, it's best to avoid it.

6. Brand Reputation Matters:

  • Choose a brand with a long-standing reputation for quality and trust. Look for brands with a commitment to ethical sourcing and responsible practices.

Beyond the Label: Trusting the Brand Legacy

As consumers, we have the right to know exactly what we're putting on our plates. That’s why we encourage you to check the label,  at Emami Healthy & Tasty we   have launched a consumer education campaign ”Label Dekho India, focussing on making consumers aware about the importance of checking the labels while buying products especially mustard oil. By understanding the information provided by a brand like Emami Healthy & Tasty, you can make informed choices about the quality and authenticity of the products you purchase.

While the label is crucial, choosing a brand with a strong reputation for quality and transparency is equally important. Emami, a trusted household name for generations, has built its legacy on providing consumers with pure and healthy products. Our commitment to using the finest mustard seeds, the traditional "Kacchi Ghani'' method of extraction, and rigorous quality checks ensures that you get nothing but the best with Emami Healthy & Tasty Kachchi Ghani Mustard Oil.

Final Thoughts

Mustard oil, with its unique flavour and health benefits, deserves a place in every Indian kitchen. However, choosing the right mustard oil is essential. By understanding pungency levels, deciphering labels, and opting for a transparent brand like Emami Healthy & Tasty, you can ensure that you're bringing home the authentic taste and goodness of mustard oil. So, the next time you're at the grocery store, remember the values and messages of "Label Dekho” campaign and remember your right to choose and right to transparency.

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