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The Right to Choose Apni Jhanjh with Emami Healthy & Tasty Mustard Oil

Mustard oil. The very aroma evokes a sense of comfort and familiarity, transporting us back to childhood kitchens filled with the warmth of home-cooked meals. But for some, the pungent kick of mustard oil can be a bit overwhelming. For others, it's the very essence of the flavour they crave.

Here in India, mustard oil is more than just a cooking medium; it's a cultural touchstone. It carries the legacy of generations, its pungency and a familiar friend on our dinner tables. But what if you're new to the magic of mustard oil, or perhaps your preference leans towards a milder experience? Or maybe, you're a seasoned mustard oil professional seeking that extra kick?

This is where Emami Healthy & Tasty Kachchi Ghani Mustard Oil steps in, offering a unique selection – the power to choose your apni jhanjh (your own pungency).

What Is Pungency?

The pungency of mustard oil, often referred to as its "jhanjh" or "bite," is the real essence of mustard oil, while everyone has a different preference for mustard oil  but never has any brand catered to this need, but not anymore because Emami Healthy & Tasty has launched Kachchi Ghani Mustard oil in 3 variants - Super Strong, Strong and Mild, we empower you to choose the pungency level that best suits your palate and culinary style.

Choosing Your Perfect Emami Healthy & Tasty Kachchi Ghani Mustard Oil

Emami Healthy & Tasty Kachchi Ghani Mustard Oil goes beyond a simple "mild," "Strong," or “Super strong" labelling system. We understand that taste preferences and pungency levels are nuanced and can be measured Here's our three distinct variants, helping you discover your perfect Apni Jhanjh:

Mild/Regular (.24): This is the gentle breeze of the mustard oil world. Ideal for those with a sensitive palate or those new to exploring mustard oil's unique flavour profile.

  • Flavour profile: Subtle and nutty, with a hint of warmth that complements other ingredients without dominating.

  • Applications: Perfect for everyday cooking, especially dishes where the hero ingredient needs to shine. Think delicately flavoured vegetables like asparagus or broccoli, light curries like coconut milk-based korma, or even for drizzling over salads for a touch of piquancy without overpowering the greens.


Strong (.30): This is the sweet spot for many Indian households. It strikes a perfect balance between the mustard oil's strong characteristic flavour and allowing other ingredients to sing.

  • Flavour profile: Balanced and well-rounded. The pungency adds a distinct character to the dish without overwhelming the other flavours. You get the warmth and unmistakable "jhanjh" (punch) associated with mustard oil, but in a harmonious way.

  • Applications: This is your go-to variant for everyday Indian cooking. It elevates tadkas for dals and curries, adds depth to stir-fries, and brings a welcome kick to marinades for meats like chicken or fish.

Super Strong (.36): Buckle up, pungency lovers! This is where the magic happens for those who crave the robust, fiery embrace of mustard oil.

  • Flavour profile: Bold, assertive, and undeniably mustardy. This variant packs a punch, adding a deep, complex flavour profile to your dishes.

  • Applications: Calling all fish fry enthusiasts! This pungency level is perfect for creating a crispy, flavorful exterior on your seafood. It also shines in stir-fries with strong proteins like lamb or red meat, where it can stand up to the richness of the ingredients. Additionally, a touch of Super Strong mustard oil can elevate marinades, adding a layer of heat and complexity that takes your grilled or roasted dishes to the next level.

Tips for Balancing Pungency and Your Cooking Style

The pungency level is just one aspect to consider when choosing your mustard level’s Jhanjh - as we call it ‘Apni Jhanjh’. Here are some additional factors to keep in mind:

●     Cooking method: High-heat cooking methods like stir-frying or deep-frying tend to mellow out the pungency of mustard oil. So, if you're using the Strong or Super Strong variant for these methods, you might need a slightly higher quantity to achieve the desired flavour profile.

●     Regional variations: Indian cuisine boasts a rich tapestry of flavours, and preferences for mustard oil pungency can vary regionally. For example, Bengali cuisine cooking often leans towards a more prominent mustard oil flavour, while North Indian cuisine might use a milder variant for certain dishes. Explore your regional favourites and see how adjusting the pungency level can elevate your cooking.

●     Personal preference: Ultimately, the beauty lies in creating dishes that YOU enjoy. Don't be afraid to experiment! Combine pungency levels, explore using a mix of Mild and Strong variants, or even create a signature dish with a unique pungency profile.

At Emami Healthy & Tasty, we believe in complete transparency. We're the only brand that clearly displays the pungency number on our Kachchi Ghani Mustard Oil packs.

Our detailed packaging, aligned with the spirit of Label Dekho  campaign launched by Emami empowers you to be a conscious consumer, which educates you to check the pungency level on the pack while buying mustard oil. Every aspect of our product – from the sourcing of mustard seeds to the processing method and most  importantly the pungency number of the respective mustard oil variant .This ensures you know exactly what you're bringing home to your kitchen. The Label Dekho initiative by Emami Healthy & Tasty supported by MasterChef Pankaj Bhadouria , Celebrity Chef Ranveer Brar, MasterChef Kirti Bhoutika, Chef Sneha Singhi and many other influencers has garnered limelight and appreciation from viewers and many homemakers, supporting Emami in the drive to bring transparency and right to choice in mustard oil consumption pattern.

Tips for Cooking with Emami Healthy & Tasty Mustard Oil

The beauty of having a choice in pungency levels lies in the ability to tailor your cooking to your preferences. Here are some tips:

  • Start mild and build up: If you're new to mustard oil, begin with the Mild variant and gradually increase the pungency level as your palate adjusts.

  • Balance the flavours: Use the pungency to complement, not overpower, the other ingredients in your dish. For example, a strong mustard oil might overpower delicate seafood, while a mild variant might get lost in a robust curry.

  • Experiment and personalise: Don't be afraid to experiment! Find your Apni Jhanjh – the pungency level that elevates your cooking and brings you joy.

Benefits of Choosing the Mustard Oil with the Right Jhanjh

Mustard oil's versatility goes beyond pungency levels. Its unique properties make it a favourite in many Indian kitchens, offering a multitude of benefits that enhance both taste and tradition.

  • Rich in Monounsaturated Fatty Acids (MUFA): Mustard oil boasts a healthy balance of fatty acids, including MUFAs like oleic acid. This makes mustard oil a valuable addition to your diet.

  • Natural Antibacterial Properties: Mustard oil possesses inherent antibacterial properties, making it a natural preservative. Traditionally, it's been used to pickle vegetables and chutneys, extending their shelf life without the need for artificial additives. This not only adds a delicious flavour dimension to these condiments but also helps reduce food waste.

  • High Smoke Point: Mustard oil has a high smoke point, making it suitable for various cooking methods. This smoke point, typically around 482°F (250°C), allows you to use the oil for frying, sautéing, and even shallow frying without compromising its quality or burning easily.

  • Natural Source of Vitamins: Mustard oil is a natural source of vitamins like Vitamin E, which acts as an antioxidant in the body, and Vitamin A, which is essential for healthy vision and immunity.

Final Thoughts

Emami Healthy & Tasty Kachchi Ghani Mustard Oil, with its commitment to transparency and a spectrum of pungency levels, empowers you to take charge of your culinary experience. Choose your jhanjh levels, explore the world of flavours, and go out on a delightful journey with every dish you create. After all, the kitchen is your canvas, and the pungency of your mustard oil is your brushstroke!

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